Fariha Pervaiz Living In The Moment With ‘Jhoom Ja’
Fariha Pervaiz Living In The Moment With ‘Jhoom Ja’Fariha Pervaiz has always been known for her peppy, uplifting numbers and has always experimented with various forms of music in all her albums. Since there is no stopping this talented lady, each track she releases comes as a surprise. We were in for another surprise with the release of ‘Jhoom Ja’; a track about enjoying life to the fullest, living in the moment and letting lose, even if it is for a short time. The track is different from her previous releases also because the music for this one has been given by Ali Noor of the band ‘Noori’. Fans of this rock band will identify instantly with ‘Jhoom Ja’ since the initial guitar piece is reminiscent of earlier work by ‘Noori’. The video has been directed by Mandana Zaidi and shows Fariha Pervaiz, Mishi Khan and Sasha Zaidi shopping, watching movies and simply enjoying themselves. However, the concept seems pointless and quite immature reminding one of the promos from ‘Sex and the City’. The three ladies stroll in malls goofing around, putting on makeup, making duck-faces and taking photos for no apparent reason. A song like this deserved a much better video and could have easily done without showing middle aged women acting like teenagers on the loose! There is no denying the quality of songs Fariha Pervaiz is producing, lets hope in future she puts in more effort in her videos as well.